SumNews, the MSCPA’s publication for members, published an article featuring CPA firms that had recently rebranded. Joe Moriarty was quoted in the two page piece multiple times as an advocate for the importance of maintaining a modern look that is both appealing to clients and prospects and that reflects the work done by the firm’s professionals.
“Our clients are getting younger and our brand was static,” said Moriarty. “We needed to focus on the future of the firm and the changing needs of our clients, so it was important that our young staff – our clients’ peers – were involved in the process.”
Click to read the full SumNews article.